Titleist Performance Center

Titleist Performance Center

Project details

Titlelist Performance Center

Located in the Seongnam area of Seoul South Korea, the Titleist Performance Center offers the discriminating golf consumer an unparalleled club fitting experience. The design is finished in classic black and white elements with accents of red, enhancing the Titleist brand. Upon entering one distinctly feels the allure of the back-lit boxes displaying product in a simple but elegant form. The central area houses the main display floor with products displayed as exhibits. Floating above is the Titleist logo mirrored, forming an abstract art form much like a cloud over a golf course. The Center has full club fitting capabilities from drivers, fairways, irons, wedge by Volke, and Scotty Cameron putters. This cutting-edge technology is paired with museum-like presentation of the History of Titleist Club and Ball production and the display of their full line of products including Footjoy, Volke, and Scotty Cameron products.

  • Year: 2011
  • Location: Seoul South Korea
  • Size: 9,000 SF
  • Program: Interior Design, Retail Space, Indoor Putting Green